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ABOUT — DEAR · ALWAYS

An Address of Quiet Grace.

We treat with deliberation, and receive you with all our heart.

BRAND PHILOSOPHY

Care begins before the consulting room.

Good care begins before the treatment itself. In the first greeting as the door opens, in the voice that remembers your name, in the time set aside so you never have to wait. We believe caring for skin and receiving a guest are not two different things. As much precision in the procedure, as much grace in the welcome. Quiet preparation instead of grand promises. So that every moment you spend here becomes a memory of being received with care.

FOUNDER'S LETTER

Why didn't we have our own procedures done here?

Fellow doctors, nurses, our own staff — I often saw them go elsewhere for their own treatments. Nothing was wrong, exactly. And yet something was always missing when it came to bringing the people closest to us.

The waiting, the way names are called, the path through the rooms, and the day that follows. We have prepared this place by filling in every one of those gaps. So there is only one standard here — a clinic our own staff, and their families, would come to.

— From the Medical Director · Always, D · A

AT THE GRAND LOTTE SEOUL

The hotel's hospitality reaches this floor.

It begins with the doorman's first greeting, passes through the lobby, and arrives here. What we have prepared is the time in between.

Clinic Tour

THE PRINCIPLE

We only recommend what we would recommend to our own family.

This is not a line to carve on a wall. It is the standard we apply when deciding whether to bring in a treatment, a device, a price, or a way of speaking.

Sometimes doing nothing is the best prescription

That is why the word said most often in this room is 'not yet'. And we always tell you how we reached that judgement.

We read the skin before choosing a treatment

Before hurrying to fill a hollow, we look at why it hollowed. Of what the years have left behind, we first sort out what to erase and what to keep.

We do not need someone else's photograph

One photograph of you from a few years ago is enough. Hearing "you look well lately" instead of "where did you have it done?" — that, we believe, is a good result.

The Journey

From the first door to the last.

Arrival

The greeting at the hotel entrance is the first welcome. While you hand your car to the valet and cross the lobby, this floor finishes preparing for you.

Consultation

We ask without hurrying. Telling apart what you need now from what is still too early — that is the whole of a consultation.

Care

Only as much as needed, and precisely. It takes place under low light and quiet hands.

Rest

Even after the care is done, there is no need to hurry. You are welcome to stay for the length of a cup of tea.

Farewell

We see you off until the lift doors close. And with a note the following day, the visit is complete.

THE SENSES

When the door opens, the scent greets you first.

A cup of tea for the season

When you take your seat we bring tea chosen for the season, and after your care we close with a warm cup. The refreshments stay modest, and nothing is recommended over them.

Ready for the way back

The powder room holds everything from cleansing to a hair dryer, so you can leave looking just as you arrived.

A scent tuned to the room

The signature scent is composed to match the woody green character of the space, and tuned within the same family as the hotel's own.

THE NEXT 90 DAYS

What comes after is where it truly begins.

Recovery and change happen in daily life, not in the consulting room. We count those days with you.

Next day

A note

We ask whether anything feels uncomfortable — just a note, with nothing to recommend.

Days 2 – 14

Settling

This is when things subside. Come back any time you need us to look again.

Day 30

Progress

The change is finding its place. We record it under the same conditions as before.

Day 90

Review

We look together at whether this decision was right, and whether a next step is needed at all.

MEDICAL TEAM

Kwon Si-jinMedical Director

In place of grand claims, we introduce ourselves through precise assessment and honest advice.

  • Skin reading & treatment planning
  • Lifting & firmness
  • Anti-ageing

“I believe treatments are not better for being more numerous, but for being precise.”